Italian manufacturing must find new solutions to the challenge of lockdown as we are unable to visit fairs, events or even our own customers.
Bandera S.p.A – well-established industrial reality in the design and manufacturing of lines for the extrusion of plastic materials for packaging & converting – is the first company in its sector that has decided not to lose contact with its customers and reach potential new markets.
Bandera has thought about how to develop the concept of assembling and acceptance of its lines, and at the same time, has organised Open House sessions in live streaming by presenting the new HDBFlex® 5-layer coextrusion technology.
The initiatives were born from Bandera’s firm intention to keep our commitments to our customers, respecting delivery times agreed before the pandemic. So we decided to test the line and make it visible via streaming.
The Open House began on May 12 with a first private session dedicated to the final purchaser of the line, allowing him to preview the running line, verifying its production parameters and the structure of the event live. Three live streaming session were transmitted in two days, respecting the different time zones of the customers.
Over 500 customers, potential customers and suppliers attended the live streaming presentation of the HDBFlex® line – Heavy Duty Bag Flex. This was made possible by the proven collaboration with leading companies in the sector such as Borouge / Borealis (raw material manufacturer), Frilvam (masterbatches manufacturer from Varese) and Industria Creativa Srl, an agency specialised in digital communication. Thanks to digital innovation, we have overcome the challenges imposed by lockdown and have an opportunity for a rapid post-Coronavirus recovery.
The line we presented belongs to the new range of investments of Bandera S.p.A. in the sector of environmental sustainability, investments made with the aim of making the plastic film more recyclable and compatible with the environment.
With digital innovation, creativity and environmental sustainability we can rise to the challenge and emerge from this difficult time stronger and more competitive.
For further information, please contact:
Mr. Daniele Cerasaro
General Sales & Marketing Director
+ 39 0331 398202 Office Direct