The product, i.e. the machinery represented the core of the sales of industrial plants, until a few years ago. The concern of manufacturers was to curb production costs in order to be more competitive and capable of being affordable to the highest possible number of customers, by enacting an aggressive price policy.
Nowadays, customer fidelity has become the new core of any activity in the supply of industrial plants. The sales of commodities only no longer represents the main concern, since it has become fundamental to have the capability of offering an effective after-sales service in order to gain new achievements and new ground in the market.
Consequently, it has become increasingly important for Bandera to cater to customer needs by offering “Customer Care” to achieve “Customer Satisfaction”.